Blog
Game marketing tips, short-form video strategies, and guides for indie devs.
How to Market a Video Game in 2026 (The No-BS Guide)
Most indie games fail at marketing, not development. Here's what actually works in 2026 — from short-form video to Steam wishlists, written by someone who's been in the trenches.
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Short-Form Video for Game Marketing: Why It's the #1 Growth Channel
Short-form video is how indie games get millions of views with zero ad spend. The complete guide to formats, hooks, tools, and real examples that drive downloads.
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How to Promote Your Game on TikTok (And Actually Get Downloads)
TikTok is the best free marketing channel for indie games right now. Here's how to use it properly — what to post, how often, and what actually drives downloads.
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How to Get More Game Downloads Without Paying for Ads
Paid ads are expensive and unreliable. Here's how indie devs are getting thousands of organic downloads through content, community, and smart platform marketing.
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How to Make Game Clips That Go Viral on Social Media
Viral game clips aren't luck. They follow patterns — the right hook, the right moment, the right format. Here's how to find and cut the clips that get millions of views.
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50 Short-Form Video Ideas for Game Developers
Stuck on what to post? Here are 50 proven short-form video ideas for game devs — from dev behind-the-scenes to rage-bait comparisons. Steal them all.
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Indie Game Marketing on a Budget: What Actually Works
You don't need $50K for game marketing. Here's how solo devs and tiny teams are getting real downloads with almost no budget — just smart content and consistency.
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How to Build a Steam Wishlist From Zero
Steam wishlists directly predict your launch success. Here's the step-by-step playbook for going from 0 to 10,000+ wishlists using free organic tactics.
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Best Hooks for Game Marketing Videos (With Examples)
The first 2 seconds decide if someone watches or scrolls. Here are 30+ proven hook formulas for game marketing videos — with real examples that got millions of views.
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How to Batch Create Game Marketing Videos (Make 20 in an Hour)
Posting one video at a time is killing your momentum. Here's how to batch-create 20+ game marketing videos in a single session — and stay consistent for months.
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Instagram Reels for Game Developers: A No-Nonsense Guide
Instagram Reels aren't just for influencers. Here's how game devs are using Reels to build audiences, drive wishlists, and get real downloads.
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YouTube Shorts for Game Marketing: What Works in 2026
YouTube Shorts can drive sustained traffic to your game for months — not hours like TikTok. Here's how to use them as a long-term marketing engine.
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How to Market Your Game Before Launch (Pre-Launch Playbook)
The biggest mistake devs make? Waiting until launch day to start marketing. Here's a month-by-month pre-launch playbook that actually builds an audience.
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How to Get Your Indie Game Noticed in 2026
There are 15,000+ games released on Steam every year. Here's how to make yours stand out — without a publisher, without connections, without a budget.
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Community Building for Game Devs: Reddit, Discord & Beyond
The devs who build communities before launch always outsell the ones who don't. Here's how to build a real community on Reddit, Discord, and social media.
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How to Get Press Coverage for Your Indie Game
Journalists get 100+ pitches a day. Here's how to write the email that actually gets opened, and which outlets are worth your time in 2026.
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How to Make a Game Trailer That Actually Converts
Most game trailers are too long, too slow, and show the wrong things. Here's how to make a trailer that hooks in 3 seconds and drives wishlists.
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Game Devlog Content Strategy: What to Post and When
Devlogs aren't just progress updates — they're marketing. Here's how to structure your devlog content to build an audience ready to buy on launch day.
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How to Write Scripts for Game Marketing Videos
Good game marketing videos start with a script. Here's how to write short, punchy scripts that hook viewers and make them want to play your game.
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How to Repurpose Game Footage Into Social Media Content
You already have hours of gameplay footage sitting on your hard drive. Here's how to turn that raw footage into weeks of social media content.
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